What is the difference between meta titles and meta descriptions?
Meta titles and meta descriptions are both elements of a website's meta data, which is information that is not visible on the site itself, but is instead used by search engines to help understand the content of the site.
The meta title is the title of a website or web page, as it appears in the search engine results page (SERP), while the meta description is a brief summary of the page's content that also appears in the SERP.
What are alt tags?
Alt tags, also known as 'alt attributes' or 'alt descriptions,' are HTML attributes that provide a text alternative for images on a website.
They are used to describe the appearance and function of an image on a page, and are especially important for people who are using screen readers or who have visual impairments.
Alt tags are also used by search engines to understand the content of a page and provide relevant search results.
What is a robots.txt?
A robots.txt file is a simple text file that is placed on a website to instruct web crawlers and other bots about which pages or files on the site should not be accessed.
This can be useful for a variety of reasons, such as preventing duplicate content from appearing in search engine results, or to keep certain areas of a site private.
The robots.txt file uses a specific syntax to specify which parts of a site should not be crawled, and can be customized for different types of bots.
It is important to note that while a robots.txt file can be used to prevent some bots from accessing certain pages, it does not provide any security or protection, and should not be relied upon as a means of keeping sensitive information private.
What is a sitemap?
A sitemap is a file that lists all of the pages on a website, along with additional information about each page. This information can include the page's importance, how often it is updated, and when it was last modified.
Sitemaps are typically used by search engines to more effectively crawl and index a website, and can help ensure that all of the pages on a site are included in the search engine results.
What is a schema markup?
A schema markup is a piece of code that is added to a website to provide additional information to search engines about the content on the site.
This information can include details about the types of content on the page, the properties of that content, and the relationships between different pieces of content.
By providing this information in a standardized format, schema markups can help search engines understand the content on a site more effectively, and can potentially improve the site's visibility in search engine results.
What is a favicon?
A favicon is a small icon that appears in the browser tab or next to the page title in a bookmarks list. It is a visual representation of a website, and can help users quickly identify a site in their browser.
Favicons are typically saved as .ico files, and are specified in the HTML code of a website using the tag. Favicons can be created using a variety of tools, and can be any size, although 16x16 pixels is a common size.
Some web browsers will automatically generate a favicon for a site based on the site's logo or other visual elements, if no favicon is specified in the HTML code.
Does having a favicon help with my SEO?
Having a favicon will not directly improve a website's search engine optimization (SEO), as it is a small, visual element that is not visible to search engines.
However, a favicon can indirectly improve a site's SEO by making the site more user-friendly and easier to navigate. A well-designed favicon can help users quickly identify a site in their browser, which can increase the site's visibility and make it more likely to be visited.
Additionally, a favicon can make a site more recognizable and memorable, which can improve the site's brand awareness and credibility. These factors can all contribute to a better user experience, which can ultimately lead to improved SEO.
What are internal links?
Internal links are links on a website that point to other pages on the same site. They are used to help users and search engines navigate the site and understand its structure and hierarchy.
Internal links can be useful for a variety of reasons, such as helping users find related content on the site, or helping search engines understand the relevance and importance of different pages on the site.
They can also help distribute link authority and ranking power within a site, which can improve the site's overall search engine performance.
What are external links?
External links are links on a website that point to pages on other sites.
They are used to provide additional information or resources to users, and can help establish the credibility of a site by showing that it is well-researched and well-informed.
External links can also be useful for search engine optimization (SEO) purposes, as they can help improve a site's visibility and ranking in search engine results. However, it is important to use external links carefully, as linking to low-quality or spammy sites can harm a site's reputation and SEO.
What is a no-follow link?
A no-follow link is a type of HTML link that tells search engines not to follow or crawl the link. This means that, when a search engine encounters a no-follow link on a site, it will not count the link as a 'vote' in favor of the linked site, and will not pass any link authority or ranking power to the linked site.
No-follow links are typically used when linking to low-quality or untrusted sites, or when linking to sites that the owner of the linking site does not want to endorse.
Adding the rel='nofollow' attribute to a link's HTML code will make it a no-follow link.
It is important to note that, while no-follow links do not pass any link authority, they can still be followed by users, and can be useful for providing additional information or resources to users of a site.
What is the difference between HTTP and HTTPS?
HTTP and HTTPS are both communication protocols that are used to transfer data over the internet.
The main difference between the two is that HTTPS is a secure version of HTTP, and includes an additional layer of security called SSL/TLS.
This means that, when a user connects to a site using HTTPS, their connection to the site is encrypted, which helps protect against man-in-the-middle attacks and other forms of data interception.
What does SSL mean and why is it important?
SSL stands for Secure Sockets Layer, and it is a security protocol that is used to establish an encrypted connection between a web server and a client, such as a web browser.
SSL is important because it helps protect against man-in-the-middle attacks and other forms of data interception, and can help prevent sensitive information, such as passwords and credit card numbers, from being stolen by hackers.
In order to use SSL, a website must have an SSL certificate, which is a digital certificate that authenticates the identity of the website and enables the secure connection.
Most modern websites use SSL to protect their users' data, and many web browsers will display a warning if a user attempts to access a site that does not have an SSL certificate.
What are heading tags?
Heading tags are HTML tags that are used to define the different sections of a web page, and to indicate the hierarchy of the page's content. Heading tags are denoted by the <'h1'>, <'h2'>, <'h3'>, etc. tags in the HTML code of a page.
The <'h1'> tag is used to indicate the main heading of a page, while the <'h2'> tag is used for subheadings, and the <'h3'> tag is used for sub-subheadings, and so on.
Heading tags are important for both users and search engines, as they help to organize the content on a page and make it easier to understand.
For search engines, heading tags can also provide clues about the content and structure of a page, which can help improve the page's visibility in search engine results.